July 8, 2012

A Once-Lost Character Shines at Disney California Adventure

Oswald Lucky Rabbit Oswald's Service Station Disney
Oswald the Lucky Rabbit, Walt Disney's pre-Mickey silent-era cartoon star, adds a touch of classic joy to the entry plaza of Buena Vista Street at Disney California Adventure. This optimistic, energetic logo graces the outdoor displays at Oswald's Service Station, the first souvenir location arriving guests encounter.

The shop sells Oswald plush figures, which look awesome -- and are reasonably priced to boot! I hope the good folks in charge of merchandising realize what a gem they have here; nothing broadcasts a cool, fun, nostalgic vibe like Oswald, because we're not used to seeing him. I'd love to buy a poster of the above logo, and it seems automobile decals would be a natural.

Walt Disney created Mickey Mouse after realizing that, contractually, he did not own Oswald. The Walt Disney company recently acquired the rights to the character, and it's a pleasure to see his happy image become such an important part of DCA's rebirth. Coupled with his starring role in the hit videogame Epic Mickey (with a sequel due this Holiday season), Oswald's becoming a well-liked character to Disney fans of all ages. The once-forgotten rabbit has found his audience at last.

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